According to the October 2026 sales report of the Vietnam Automobile Manufacturers Association (VAMA), the pickup truck segment sold a total of 1,736 units, a decrease of 25.3% compared to September and a significant decrease of 40.6% compared to the same period last year (2,922 units).
Notably, the sales race at the top of the segment is becoming unpredictable, with rankings constantly changing. After two months of fierce competition for the top spot between the Ford Ranger and Mitsubishi Triton, the Toyota Hilux unexpectedly surged ahead in October, taking the lead and pushing both rivals behind.
Thus, in just the last three months, the number one position in the pickup truck segment has changed hands among three different models.
In October, the Toyota Hilux achieved sales of 941 units, a significant increase of 120.9% compared to the 426 units sold in September. This result helped the Japanese pickup truck climb two positions to lead its segment, marking one of the best sales months for the Hilux in the Vietnamese market this year.
In the first 10 months of 2026, Toyota Hilux achieved sales of 6,628 units, further solidifying its second-place position in the segment, behind only the Ford Ranger.
Toyota Hilux rose to the top of the pickup truck segment in October. Photo: TMV
Conversely, the Ford Ranger sold only 601 units in October, a 47.6% decrease compared to the 1,147 units sold the previous month. This is a rather low sales figure for a pickup truck that usually leads the market, and the Ranger also dropped out of the top 10 best-selling internal combustion engine vehicles of the month.
Nevertheless, with a total of 10,436 units sold in the first 10 months of the year, the Ford Ranger remains the best-selling pickup truck in the Vietnamese market. The gap with the Toyota Hilux is still over 3,800 units, enough for the American model to maintain a significant advantage in the sales race for the whole year.
Ford Ranger unexpectedly saw a sharp drop in sales in October but still leads its segment year-to-date. Photo: FVN
Mitsubishi Triton had a “forgettable” month, selling only 176 units, a four-fold decrease compared to the previous month (698 units), and dropping one position to third place. Cumulative sales for the first 10 months of the year reached 3,700 units, a significant drop from its “compatriot” Hilux.
Mitsubishi Triton just had a “forgettable” month. Photo: MMV
At the bottom of the rankings, the Isuzu D-Max still hasn’t seen much positive change. Only 18 units were sold in October, a 66.7% decrease compared to the 54 units sold the previous month. For the first 10 months of 2026, the Isuzu D-Max achieved sales of 526 units, continuing to be the pickup truck with the lowest sales volume among the models whose figures are published by VAMA.
The Isuzu D-Max continues to rank last in pickup truck sales. Photo: Isuzu
Overall, pickup truck sales in October showed a clear divergence. The Toyota Hilux saw strong growth, while the Ford Ranger and Mitsubishi Triton both experienced significant declines. However, considering the cumulative results, the Ranger still holds a significant advantage and has no real competitor threatening its number one position.
Besides the four models mentioned above, the Vietnamese market also has several other names such as Nissan Navara, Mazda BT-50, Jeep Gladiator, and RAM 1500. However, importers do not disclose specific sales figures for these models in the VAMA report.
Notably, the pickup truck segment has just welcomed the VinFast VF Wild, a model using an extended-range electric vehicle (REEV), with a list price starting from 860 million VND.
The arrival of this new model is expected to expand customer choices, especially for those interested in electrification technology and versatile performance. However, VinFast has not yet released specific sales figures for this model in October.
The automotive market cooled down by about 10% compared to the previous month.
According to the latest sales report released by the Vietnam Automobile Manufacturers Association (VAMA), sales by VAMA members and imports of completely built vehicles by non-VAMA entities reached 28,957 units, a decrease of 17% compared to September.
VinFast also recently announced its October sales results in Vietnam, with 22,896 electric vehicles delivered to the market, a slight decrease of approximately 3.0% compared to the previous month. Meanwhile, Hyundai Thanh Cong sold 3,422 vehicles, a decrease of 11.6% compared to September.
Total sales figures across the market from VAMA, VinFast, and Hyundai Thanh Cong reached 55,275 units in October, a decrease of approximately 10% compared to the previous month.
What are your thoughts on these pickup truck models? Please leave your comments below or share this article with VietNamNet via email: otoxemay@vietnamnet.vn. Suitable content will be published. Thank you!